Kayla Higgins

ShredHook

ShredHook is a Utah-based company specializing in a single innovative product—an attachment for snowboards that enhances maneuverability without requiring both feet to be clipped in. When they first onboarded, they had only a few product images, a work-in-progress website, and a basic logo.


I worked closely with their team to develop comprehensive branding guidelines, refine their visual identity, and redesign their logo. With a stronger brand presence, ShredHook now consistently achieves a 2-3x ROAS weekly.


Sept 2024 – Preset

Social ads, branding, motion graphics, illustration, photo-editing, video-editing, UGC


Style Guide 1

Style Guide 2 (The Winning Guide!)

Style Guide 3

Brand Style Guide Early Concepts

Final stacked logotype

FInal logotype

Static ads for social platforms, created for 1:1 and 9:16 formats

Static ads for social platforms, created for 1:1 and 9:16 formats

The owner’s mascot “Shreddie” that he wanted to keep in the logo. My concept to an updated & stylized version of Shreddie.


Who doesn’t love a good, messy doodle session :)

Early logo redesign concept

Potential logo redesign that flopped, but was still fun to design!