Kayla Higgins

Happy Happy Houseplant

Happy Happy Houseplant is a Utah-based houseplant care brand that creates playful, beginner-friendly plant care products, fertilizers, and accessories designed to help indoor plants thrive.


Because of their rebranding back in summer 2025, they wanted to do more with A/B testing as they released new products. So far, they've done AMAZING! Their account has been successful with a variety of video and static ad formats, with many ads performing with a consistent 5x+ ROAS. Their products are fun and colorful, and they have a cult following that adores the brand founder, Mandi, and her hype-girl attitude, and I've really enjoyed working with their team and watching them scale over the years.


June 2023 – today

Social ads, motion graphics, photo-editing, video-editing

Motion ads for social platforms, created for 9:16 formats

Static ads for social platforms, 9:16 formats

Static ads for social platforms, 4:5 formats

Carousel ad for social platforms, created for 1:1 and 9:16 formats